Radical Care is a Creative Scotland funded action research programme to test new approaches to support those with care responsibilities working in the arts, screen and creative industries. The aim of the programme is to identify what works to create models which can be delivered across the sector.
Working with Edinburgh International Festival in an action research methodology to identify people's barriers to classical music, test different presentation and contextualisation options and measure the impact on attenders including people attending their first classical music concert.
Funded by the Heritage Lottery Fund and delivered by thrive and Arts & Business NI, Re:Model is a programme that works with heritage organisations in Northern Ireland to support organisations to plan for change in order to make their organisation more resilient and sustainable.
Evaluating the Creative Scotland Visual Artist and Craft Makers Awards programme including assessing the impact for artists/makers and partners and consulting on the recent changes to the awards scheme.
Conducting research to inform the new Digital Engagement Strategy for Museums & Galleries Edinburgh. The research covered digital channels, online events and activities, as well as use of digital within venues. People were asked to identify examples of content and online events to show what engaged them.
Evaluation of the impact of the Recovery & Resilience funding programme and assessment of the impact of Covid-19 on the independent museum sector in Scotland. Involving over 40 interviews with independent museums, the findings of the research informed the next phase of Covid-19 funding.
Supporting consultation with BSL users about the best options for Deaf audiences for NTS's digital short films.
Working with Tangent to test brand designs for the new Perth Museum with potential attenders from across Scotland through online interviews.
Consultation with D/deaf and disabled audience members to inform the delivery of the International Festival's new Access Pass service.
Undertaking stakeholder interviews with funders, partners, promoters and competitors to inform business planning as part of the BK team for: Derby Hippodrome, Ramsbottom Co-Op Hall and Tyne Theatre.
Conducting an audience survey to identify audiences' attitudes to returning to performance post COVID including their response to potential safety measures.
Evaluating the Applied Arts Scotland/ Craft Scotland Resilience programme of peer-to-peer and traditional mentoring. Identifying the impact that participation has had on individual makers as well as wider impacts related to mentoring within the sector.
Online focus groups with attenders to Sunday Classics to understand their motivations for attending and explore the specific experience of the events. Also looking at marketing materials to evaluate their success and impact for different audience segments. The research informed the re-fresh for the 2022 season.
Working with thrive audience development agency to conduct online focus groups with potential family visitors to Clifton House including testing response to the application of augmented reality.
Undertaking research with visitors to inform COVID planning by identifying the visitor response to, and satisfaction with, the COVID safety measures.
Conducting visitor surveys of attenders to seven key Museums & Galleries Edinburgh sites and with participants at activities and events to understand the visitor profile, experience and needs in 2019.
Working with Craft Scotland to undertake a sector wide survey to understand the routes to become a maker as well as future business and creative ambitions to enable Craft Scotland direct its work as a development agency. Undertaking an outcome focused evaluation of the first Craft Scotland COMPASS business development programme
Evaluating the Heritage Lottery funded Great Place project in Inverclyde. This included working with the client to create a logic model for the programme. The evaluation included responding to the impact of COVID on both the project delivery and evaluation plan.
Working with the Fringe to consult with users of the Access Booking Service to assess their satisfaction with the service as well as understand their wider experience of the Fringe.
Evaluating Prescribe Culture (the pilot social prescribing project for students with mild to moderate mental health conditions) with the University of Edinburgh Museums Service
Working with the Book Festival over a period of time to conduct both quantitative research (audience surveys) and qualitative research (focus groups with families and non attenders) as well as targeted research with Friends
Creating a research strategy with The Byre to would allow the theatre to better understand both its current audiences as well as the wider market. This included non attenders research and market analysis.
Working with the Lyceum to update its audience research enabling the theatre to track change and understand differences in the views and experiences of subscribers and other attenders.
Using data analysis and audience surveys to help the Usher Hall make evidence based decisions about its programme and marketing. Undertaking specific research into programme using data analysis, survey and online focus groups.
Undertaking analysis of the schools programme at the four NMS sites to provide an overview of the scope of the activity enabling NMS to make strategic decisions about future direction. Also evaluating the East Asia and Ancient Egypt National Programme
Creating two bespoke training sessions in market research and focus groups specifically.
Working with the International Festival in 2018, 2019, 2021 and 2022 to undertake audience research to better understand the audience experience including the response to Covid measures
Clair led two projects related to the theatres’ communication with its audiences both through its brochure and its digital channels. The recommendations made changed the approach to communications with a segmented approach and new formats delivered. This enabled the theatre to reduce its spend on print.
Clair worked with NGS to undertake qualitative research as part of the brand development process. As part of a wider review of the brand, NGS sought to include the perspective of attenders. The research was delivered as a series of focus groups with current attenders. These covered the language used to name the galleries as well as the associations with each and collectively with NGS. The findings were used by the SMT to inform a decision about the next steps for the brand.
Clair led research with the Royal Collection Trust focused on The Palace of Holyrood House and Queen’s Gallery. This started with a quantitative exercise to understand its attenders and their motivations to attend. This led to some key findings which suggested a change in approach for the RCT. This was followed up with some qualitative research with explored the options for change in more depth. This included focus groups with both attenders and non attenders. The results were presented to the master planning board as well as a forum of key stakeholders to inform the future activity for the Palace.
Clair has delivered research for Edinburgh Festival Fringe Society both with Culture Republic and as CG Research. This has included an annual online survey which tracked the profile of attenders and tested new initiatives as well as potential future options such as digital ticketing. Clair also led complex data analysis of box office information identifying the overall trends in Fringe attendance and behaviour as well as significant variations within that market. In addition, Clair led focus groups for the Fringe looking at how the Fringe can better engage with local families
Clair led tracking research for the National Theatre of Scotland. A survey was sent to attenders after each production. This enabled NTS to collate an annual audience profile as well as make comparisons between the profile of attenders to different shows and the variations in satisfaction. Clair worked with NTS to develop an overview of the world of NTS for the incoming artistic directors in 2013 and 2017. This synthesised all the data about the audiences of NTS and the wider market to provide the new Directors with the information they needed to understand both the wider context and specific information about NTS activity and audiences.
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